Enterprise Mobility is the sharing of company & customer information across a variety of devices and form factors so that users (whether they be external customers or internal employees) can access business applications across multiple channels from multiple locations. This both increases customer satisfaction and helps your business and employees operate more effectively.
These devices (whether desktop, smart phones, tablets, commercial devices, or even industrial equipment) require new design and security approaches in order to work across multiple channels to make users more productive.
This is especially relevant for certain industries and business functions like pharma/health care, transport, supply chain, logistics, financial services, and retail which require the management of a lot of information securely and in real time that often changes very quickly.
Some trends we are seeing by industry are listed below:
Pharma/Health Care: 1. Extend mobility across core enterprise applications; 2. Increase revenues through repeat product purchases and loyalty/incentive programs; 3. Improve efficiencies of medical research/clinical trials through frameworks/kits such as the Apple Inc.© Health App, HealthKit, ResearchKit and CareKit
Supply Chain/Transport: 1. Simple mobile interfaces for drivers and carriers; 2) Improved freight accounts payables (FAP) processes with vendors; 3) Extend core enterprise apps to mobile (CRM, Field Services, etc.)
Banking/Financial Services: 1. Tablet-based customer payment/onboarding processes. 2. Extending consumer access to multiple secure channels & devices. 3) Securely extend core enterprise apps to mobile employees
Brands/Retail: 1. Drive increased store visits & sales through engaging content & offers. 2. Grow audience & list sizes by integrating mobile & in-store marketing
If you would like to discuss mobile trends in any of the above industries or a different industry or business, feel free to reach out to us as we would love to discuss.
T Exponents can develop a mobile strategy and tactics specific to your industry & business. Our team members have managed large mobile studios (InfoSpace, FunMobility) and have 30+ years in Mobile and Telecom. Some of our App Development and Mobile/Telecom experience includes:
Launched 100+ mobile apps on iOS, Android, Mobile Web, BREW and J2ME platforms across many industries including Retail, Health/Pharma, CPG and more.
Designed, developed & launched brand and loyalty apps for many large brands including Merck (Animal Health Division), PGxL (Pharma-cogenomics Labs), Chiquita, Ace Hardware, True Value, Orchard Supply Hardware, O’Reilly Auto Parts, and many other large brands.
Awarded the 2012 IBM LEADER Award for Excellence in Digital Applications at the Shopper Marketing LEAD Conference for the Chiquita FanFun App. 2015 Mobile Marketing Association (MMA) finalist for the Chiquita and Universal Pictures “Minions Love Bananas” campaign.